The Museum of the Great War: Facebook 1914

This case study describes a Facebook campaign by The Museum of the Great War in France which created a personal Facebook page for a fictitious soldier in 1914 to engage a younger audience on the eve of the centenary of Word War 1.

The Museum of the Great War: Facebook 1914

Agency: DDB ParisAdvertiser: Musée de la Grande Guerre do Pays de MeauxBrand: Musée de la Grande Guerre do Pays de MeauxCountry: France

Summary

The Museum of the Great War is a relatively new museum. It opened in 2011 with a double aim:

- offer a new vision of World War 1 (WW1), "on a human level".

- promote the memory of this war, particularly by connecting with the younger generation.

In France, as in many other parts of the world, young people spend more time...

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