Boysen KNOxOUT: The Biggest Air Filter

This campaign, for Pacific Paint, a paint company in the Philippines, strengthened the brand's environmental credentials with an innovative outdoor project.

Boysen KNOxOUT: The biggest air filter

Agency: TBWA\Santiago Mangada Puno Makati CityAdvertiser: Pacific Paint PhilippinesBrand: Boysen KNOxOUTCountry: The Philippines

Objectives

The main objective for the project was to create awareness for KNOxOUT—a revolutionary smog-eating paint from Boysen, the Philippines' No. 1 paint company. Boysen has always been known in the country for its environment-friendly paints. The creation of KNOxOUT would further improve their reputation because more than just being environment-friendly, KNOxOUT was a paint that could actually help clean the environment. Creating awareness for the product would also change the bad rep of...

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