Canon: Project imaginat10n
Agency: Grey New YorkAdvertiser: CanonBrand: EOS DSLR CamerasCountry: USA
Objectives
In 2011, Canon launched Project Imagin8ion (PI8), the first photo contest to inspire a Hollywood film. With nearly 100,000 photos submitted to the project, 8 were ultimately chosen to shape the final film, when you find me, produced by Ron Howard. The project was an enormous success in extending Canon's photographic heritage and expertise into the video and filmmaking world of Hollywood.
Our mission in 2012 was simple. The evolution of the project needed to build on the...