92nd Street Y and The UN Foundation: Making a new holiday tradition #GivingTuesday
Agency: Havas New YorkAdvertiser: 92nd Street YBrand: #GivingTuesdayCountry: USA
Objectives
The media and marketing chatter that heralds the year's busiest shopping season, which retailers start with Black Friday and Cyber Monday, is virtually inescapable. But another holiday focus--giving to those in need--is approached more quietly. The 92nd Street Y, the United Nations Foundation and a host of other founding partners wanted to change that. Together, we united thousands of influencers, corporations and nonprofits to create an official day that would...