Toshiba laptop with Intel Inside: Inside Films

This case study describes an international marketing partnership between Intel, the computer chip manufacturer, and Toshiba, the electronics company, to target millennials with a series of social films.

Toshiba laptop with Intel Inside: Inside Films

Agency: Pereira & O'Dell San FranciscoAdvertiser: Intel and ToshibaBrand: Toshiba laptop with Intel InsideCountry: USA

Objectives

With the campaign being a co-venture from Intel and Toshiba, our objective was to leverage the iconic Intel Inside identity and Toshiba's Leading Innovation brand platform to encourage reappraisal of both brands by the younger millennial audience and increase market share.

To do so, we knew we had to create something that could connect the millennial worldview to their relationship with technology.

Not enough to just demonstrate intent, this campaign...

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