Driving down the cost of conversion Advance America: Adometry and Erwin Penland
This article is part of The Programmatic Primer, Warc's essential guide for advertisers to the latest online advertising techniques. The report includes detailed advice on how to work with companies in the online advertising ecosystem, plus use cases of programmatic in action. View a PDF version.
In this case study an ad verification company was employed by an ad agency to drive down the cost per conversion for a client and attract as many new customers as possible, without raising the budget. Solutions included...