How to maximise your mobile marketing results: Five areas for thought

This event report describes five key areas for maximising mobile marketing results in emerging economies: voice, video, rich media, targeting and transactions.

How to maximise your mobile marketing results: Five areas for thought

Low Lai ChowWarc

Smartphones have overtaken feature phones, tablets are threatening PCs, wearables are on the rise, the internet of things is around the corner. All these developments mean that brands are having to address the challenges of device fragmentation, figuring out how to create maximum impact with their marketing efforts across the mobile platform.

At the ad:tech Jakarta roadshow, held in May 2014, Vikas Gulati, vp/Southeast Asia at Vserv, the mobile advertising exchange, offered some advice. Marketers can leverage on five areas, he said – "irrespective of...

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