Speed Read - The Big Lie
Pietro LeoneGeometry Global
This Speed Read was originally published in Admap - June 2014 issue.
The premise of The Big Lie is to challenge the traditional model of the 'typical' consumer and, instead, to offer business leaders insight into today's complex consumer.
'The big lie' to which the book refers is the gap between social norms and private reality; while consumers will not volunteer their feelings, brands can develop a greater understanding of their target audience by exploring the deeper motivations behind customer interaction.