Books that influenced me
Mark HowleyZenithOptimedia
Mark Howley joined ZenithOptimedia in 1999. As part of his role, he helps drive growth across the agency portfolio of companies including Zenith, Optimedia, Newcast, Performics and Ninah. His particular interest is marketing effectiveness and RoI. He has just completed an executive MBA at Cass Business School.
1. Into Thin Air
By Jon Krakauer Published by Pan, 2011
I don't cycle or climb, but am obsessive in reading cycling and mountaineering books. Both sports centre on human endurance, obsessive personalities and I admire the ethic of teamwork that goes behind getting one...