AT&T gets to grips with mobile marketing
Stephen WhitesideWarc
With over 115 million wireless customers throughout the United States, AT&T possesses almost unrivalled expertise in the field of mobile communications. To date, however, its advertising strategy has largely remained focused on a medium that is rather less interactive than the devices and services it sells.
"We're a TV-centric advertiser," Charlie Hinton, AT&T Mobility's executive director/marketing analytics and advertising insights, told delegates at the MMA Forum, an event organised by the Mobile Marketing Foundation and held in New York City.
"We do love digital. We know that mobile is important....