McDonald's: Real-time marketing and dynamic creative optimization

This article details two short case studies from McDonald's, the quick service restaurant chain, and an automotive brand, identifying key best practices and pitfalls for dynamic versioning and creative.

McDonald's: Real-time marketing and dynamic creative optimization

PointRoll

This article is part of The Programmatic Primer, Warc's essential guide for advertisers to the latest online advertising techniques. The report includes detailed advice on how to work with companies in the online advertising ecosystem, plus use cases of programmatic in action. View a PDF version.

In these two short case studies for an automotive brand and McDonald's key best practices and pitfalls for dynamic versioning and dynamic creative are identified.

Key takeaways

  • The digital advertising ecosystem offers the opportunity of reaching the right consumer at the right...

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