The Programmatic Primer: Data management platforms (DMPs), data suppliers and data aggregators in the online advertising ecosystem
This article is part of The Programmatic Primer, Warc's essential guide for advertisers to the latest online advertising techniques. The report includes detailed advice on how to work with companies in the online advertising ecosystem, plus use cases of programmatic in action. View a PDF version.
Need to know: Data Management Platforms (DMPs), Data Suppliers and Data Aggregators
- Data is essential to the online advertising ecosystem, but buyers should understand the pedigree of the data they are buying.
- Collectors...