JetBlue learns the bright side of mixing social media and CSR
Geoffrey PrecourtWarc
KaBOOM!
It is not the most auspicious name for one side of a partnership with an airline. And the exclamation point that's part of its proper name doesn't soften the impact of the association.
But partnering with a kids-focused not-for-profit organization made all the sense in the world for JetBlue Airways – a carrier that since its founding in 1999 has been on a mission "to bring humanity back to the skies."
In the years since making that initial pledge, JetBlue reports that it has...