JetBlue learns the bright side of mixing social media and CSR

Geoffrey Precourt

This event report discusses how JetBlue, the US airline, has benefited from mixing social media and corporate social responsibility (CSR).

JetBlue learns the bright side of mixing social media and CSR

Geoffrey PrecourtWarc

KaBOOM!

It is not the most auspicious name for one side of a partnership with an airline. And the exclamation point that's part of its proper name doesn't soften the impact of the association.

But partnering with a kids-focused not-for-profit organization made all the sense in the world for JetBlue Airways – a carrier that since its founding in 1999 has been on a mission "to bring humanity back to the skies."

In the years since making that initial pledge, JetBlue reports that it has...

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