Marks & Spencer and the story of "shwopping"
Stephen WhitesideWarc
Marks & Spencer is, perhaps, the most famous name on the British high-street. The 130-year-old retailer runs more than 750 stores nationwide, is the country's biggest clothing and homewares chain, and sells a range of popular speciality foods. But the company's importance extends much further into the national consciousness, as it is both a much-loved institution and a closely-scrutinised economic bellwether.
When Marks & Spencer set out to attain new standards in the area of sustainability, a welter of headlines duly followed. Its "Plan A" initiative, introduced in 2007,...