The dark side of automated trading – and how shining a light can save millions in lost revenue

Jo Bowman

This event report outlines how the increasing complexity of digital advertising is often inadvertently slowing down websites and hitting sales, as an ever greater number of parties place tags on publishers' websites to support their activities around bidding, targeting, serving and tracking.

The dark side of automated trading – and how shining a light can save millions in lost revenue

Jo Bowman

The complexity of the digital advertising sales industry is putting publishers at risk of losing huge amounts of potential revenue, as sites get crowded with tracking and serving software that can make ads less effective and allow valuable proprietary data to leak.

The I-COM 2014 conference in Seville heard Scott Meyer, CEO and founder of Evidon, a New York City-based technology company with tools that help consumers and companies see who is tracking them and gain some control over that,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands