L'Oréal turns to content marketing to double its customer base by 2020
Andrea Sophocleous
With a global team of journalists, bloggers and brand ambassadors producing daily content across a number of branded content sites, L'Oreal is paving the way in a brave new world where marketers are becoming publishers.
Speaking at ad:tech Sydney in March, the cosmetics giant's Australia and New Zealand head of digital, Christophe Eymery, said many of L'Oreal's 27 brands in the two countries have a long heritage and are trusted by consumers, which is a perfect starting point for content marketing. A digital team of...