L'Oreal turns to content marketing to double its customer base by 2020

This event report describes how L'Oreal, the beauty company, is using content marketing to expand its brand in Australia.

L'Oréal turns to content marketing to double its customer base by 2020

Andrea Sophocleous

With a global team of journalists, bloggers and brand ambassadors producing daily content across a number of branded content sites, L'Oreal is paving the way in a brave new world where marketers are becoming publishers.

Speaking at ad:tech Sydney in March, the cosmetics giant's Australia and New Zealand head of digital, Christophe Eymery, said many of L'Oreal's 27 brands in the two countries have a long heritage and are trusted by consumers, which is a perfect starting point for content marketing. A digital team of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands