A Comparison of ABS Mail and RDD Surveys for Measuring Consumer Attitudes

The increasing cost and decreasing coverage of Random Digit Dialing (RDD) landline telephone surveys motivated The Surveys of Consumer Attitudes (SCA) at the University of Michigan to conduct monthly experimental mail survey studies using address-based sampling (ABS).

A comparison of ABS mail and RDD surveys for measuring consumer attitudes

Mahmoud Elkasabi

ICF International

Z. Tuba Suzer-Gurtekin and James M. Lepkowski

University of Michigan

Uiyoung Kim

Statistical Research Institute – Statistics Korea

Richard Curtin

University of Michigan

Rebecca McBee

University of Michigan

Introduction

In consumer research, one of the widely accepted methods to generate a representative sample is random digit dialling (RDD) landline telephone surveys, in which the telephone numbers are sampled from 100-series banks in list assisted sample selection (Casady & Lepkowski 1993). Leading to the nowadays common RDD design, RDD design has passed through...

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