The rise of the omnishopper
Matthew Carlton
With technology providing consumers with the ability to shop whenever and wherever they like, the omnishopper has truly emerged – a shopper that no longer follows what brands traditionally offered who is impacting on the way brands communicate and the way they sell. Cesar Montes, Chief Strategy Officer, EMEA at Geometry Global looked to unmask the omnishopper and help delegates understand how consumers really behave, feel and think online.
He explained that a number of different fragmentations are helping shape the rise of the omnishopper. Media fragmentation is well known, with Montes...