Speed Read – The Science of Marketing
Marc MichaelsLateral Group
This Speed Read was originally published in Admap - May 2014 issue.
This book applies a technical approach to marketing and uses a mix of research methods to explain why companies should adapt their strategies to achieve maximum results
The Science of Marketing by Dan Zarrella is like a collection of well-written white papers. Topics include media channels such as email, Pinterest, Facebook, Twitter and webinars.
Central ideas and arguments
The book is a refutation of what the author calls the 'unicorns and rainbows'...