From the editor: Mobile first and last

Colin Grimshaw

In his editorial, Colin Grimshaw introduces the May 2014 issue of Admap, on the theme 'mobile first'.

From the editor: Mobile first and last

Colin GrimshawWarc

There is no shortage of 'interesting' stats about mobile phone usage. On average, we check our mobile devices 150 times a day (for 18 to 24 year-olds it's every nine minutes); 44% sleep with their phone next to the bed because they don't want to miss any calls, text messages, or other updates during the night; and 9% of Americans admit to using their phone during sex.

It is said mobile is the greatest shift in human communication since the beginning of the internet. It's the medium we turn to...

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