2014 China Digital Playbook for brand marketers
GroupM Interaction
Table of contents
- Be "always-on" in "real-time"
- Spotlight China's post-90s generation
- Visualize your content
- Get 5% of China sales online
- Bridge connections
- Socialize your business
- Build data assets
- Get cross-screen optimized
- Afterword and conclusion
Introduction
Turning the corner on "digital panic" and hitting digital stride in 2014
The speed with which the digital revolution has rocked our worlds has been shocking. 76 percent of marketers surveyed by Adobe agreed that marketing has changed more in the last two years than in the past 50. As brand marketers, we were just figuring...