Using Facebook to reach consumers in Asia
Low Lai ChowWarc
Smartphones have quickly become the accessory of choice for young, upwardly-mobile consumers in Asia, meaning Indonesia – a nation with 240 million citizens, a median age of under 30 years old and where income levels are rising fast – is a natural target market for manufacturers in this space.
That fact was not lost on Lenovo, the Chinese technology group, which was keen to boost sales of its A-, K-, S- and P-series of smartphones among Indonesia's youthful and connected demographic, according to Nazia Hayat, a social media platform...