Using Facebook to reach consumers in Asia

This event report discusses how Lenovo and Meritus Hotels & Resorts used Facebook to reach consumers in Asia.

Using Facebook to reach consumers in Asia

Low Lai ChowWarc

Smartphones have quickly become the accessory of choice for young, upwardly-mobile consumers in Asia, meaning Indonesia – a nation with 240 million citizens, a median age of under 30 years old and where income levels are rising fast – is a natural target market for manufacturers in this space.

That fact was not lost on Lenovo, the Chinese technology group, which was keen to boost sales of its A-, K-, S- and P-series of smartphones among Indonesia's youthful and connected demographic, according to Nazia Hayat, a social media platform...

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