Understanding Myanmar: Digital and marketing insights
Low Lai Chow
After half a century of isolation under military rule, Myanmar is re-emerging onto the international stage, both as a nation and as a viable market for brands.
Companies including Coca-Cola, Unilever and Suzuki have all made moves to enter the country. And while internet penetration among its 60 million citizens remains tiny, it is expected to rise rapidly as prior restrictions are lifted. SQUAR, the first social network available in the local language, is hoping to benefit from this trend.
"You are going to get masses of people getting online...