The Warc Prize for Social Strategy 2014: Notes from the Judging of the Gold and Special Award winners
Papers entered for the Warc Prize for Social Strategy were assessed by a panel of 28 judges. The judges were a mix of senior client-side marketers, agency-side strategists and other social media experts.
In the first round, they scored the papers against the following criteria:
Insight and strategic thinking (30%)Did the case study show an in-depth understanding of the brand and its business objectives? Did the case study show a strategic 'leap' that others have not taken? Did it...