Creating content that resonates: Four Facebook case studies

This event report discusses how four brands have used Facebook as part of ad campaigns. Ford, the car manufacturer, successfully used Facebook to persuade people to pre-order a new car model by serving continually optimised ads.

Creating content that resonates: Four Facebook case studies

Matthew Carlton

One of the opening sessions at this year's Advertising Week Europe saw Mark D'Arcy, director of global creative solutions at Facebook, outline how business can create content that really matters to people via the platform.

D'Arcy began by talking about the shift to mobile by Facebook users in the past 12 months. While daily active people on Facebook stood at 757 million on average for December 2013, an increase of 22% year-over-year, mobile daily active people rose 49% over the same period to 556 million.

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