Creating content that resonates: Four Facebook case studies
Matthew Carlton
One of the opening sessions at this year's Advertising Week Europe saw Mark D'Arcy, director of global creative solutions at Facebook, outline how business can create content that really matters to people via the platform.
D'Arcy began by talking about the shift to mobile by Facebook users in the past 12 months. While daily active people on Facebook stood at 757 million on average for December 2013, an increase of 22% year-over-year, mobile daily active people rose 49% over the same period to 556 million.
Mobile provided...