From BOP to emerging middle classes in Latin America

This paper examines the purchasing habits and priorities of low-income consumers in Latin America. This group represents an exciting target segment for many consumer goods companies - in Brazil alone there are 2.2 million households with a disposable income below US$2,500.

From BOP to emerging middle classes in Latin America

Sarah BoumphreyEuromonitor International, United Kingdom

Introduction

Latin America is a consumer market worth US$3,646 billion with a population of 611 million. The region is a similar size to China as a consumer market, but in per capita terms consumer expenditure is far higher in Latin America than in China which makes it an attractive destination for businesses operating in the consumer goods' arena. The region's chief advantages include natural resources, a young population, proximity to the US – the world's largest consumer market – and increasing economic stability. The largest...

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