Changing the way we measure digital media ROI

This presentation describes research findings from a digital media consortium formed of publishers and advertisers which sought to understand and change the way digital media impact is measured.

  • The research involved collecting data across the marketing mix and modelling their impact.
  • It was found that the impact of digital ads on sales can be underestimated due to inaccurate modelling, and digital drives sales both directly and indirectly....

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Insights Team
Bray Leino

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