Generating real time value

This presentation discusses how Twitter can be used to generate real time value, using the principles of self expression, content discovery and human connection.

  • Several examples of how brands have used Twitter creatively are given.
  • Brands should ensure they measure the impact of Twitter on their customer service interactions and listen to feedback from customers.
  • Brands should also consider that Twitter is a 'live' medium - where users are often watching live events - offering opportunities for brands to be more relevant, taking part in conversations about events, occasions and even the weather.
  • Promoted Tweets and how they can interact with TV advertising is also discussed....

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Insights Team
Bray Leino

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