Global Marketing Index, March 2014: Marketing budget growth slows across Q1 2014
Suzy YoungWarc
- Global headline GMI dips in March, yet signals sustained improvement overall
- European marketers trim planned budget increases in March
- Trading conditions continue to improve at a healthy rate
Global marketing budgets continued to rise throughout the first quarter of 2014, but at a decreasing rate of growth month-on-month, according to the latest data from Warc’s Global Marketing Index.
Across all regions, the headline GMI measure – which takes into...