Why Pepsi’s drinks and snacks are "better together"

This event report discusses PepsiCo's efforts to encourage shoppers to "pair" its food and beverage products.

Why Pepsi's drinks and snacks are "better together"

Stephen WhitesideWarc

What could possibly enhance the simple pleasure of sipping on a can of your favourite cola? PepsiCo is hoping that the answer, for many consumers, will be enjoying a bag of chips from Lay's or Doritos along with their ice-cold drink.

According to the company's research, huge opportunities exist if it can persuade shoppers to opt for complementary products within its portfolio – spanning everything from brand Pepsi and Tropicana juices to Quaker Oats – during the different eating and drinking occasions that occur as part of their daily...

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