Wired guanxi: The way we will all soon live

The article describes how the Chinese concept of 'guanxi' is valuable and changing online retail.

Wired guanxi: The way we will all soon live

Melanie HowardFuture Foundation

Smart online brands realise that click-and-go needs to be replaced with a more humanised online experience.

One of globalisation's great glories is the opening of Western thought to newly revealed histories and fresh intellectual influences – an ever larger bazaar of competitive ideas.

This is as true for the way we do politics as it can be for the way we run markets. Consider how the theory of soft power – a notion conceived in the academic world of geopolitical analysis – has spread from international relations...

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