Marketing Manifesto: What about the internal customers?
Fiona McAnenaClearbound
I have a confession. I like the new Marketing Manifesto – especially mobilising the organisation – but I'm getting a bit bored with the conversation about the true meaning of marketing. It's been going on for years. One definition of madness is doing the same thing and expecting a different result. We have identified the problem, and the Manifesto gives us a solution. It's time to act on it.
In his article last year, David Whiting did an excellent job of identifying where marketing has lost its meaning, particularly how...