Ditch the pitch: Out with in-your-face advertising, in with branded content
Chuck Kapelke
Videos. Blogs. Advertorials. Infographics. White papers. According to the Content Marketing Institute (CMI), nearly three-quarters of business-to-consumer marketers are producing more content now than last year — and those companies that consider themselves effective at content marketing already are investing even more.
"Content marketing is getting a new resurgence because there are no barriers to entry in the publishing field now," says Joe Pulizzi, founder of the CMI, which produced the report B2C Content Marketing: 2014 Benchmarks, Budgets, and Trends — North Americain conjunction with...