WFA Global Marketer Week 2014: Global advertising spend & economic outlook, 2014-2015

A report on Warc's adspend and economic forecasts for the years ahead.

WFA Global Marketer Week 2014: Global advertising spend & economic outlook, 2014-2015

Joseph CliftWarc

A version of this report was originally published in the 2014 Annual Report of the World Federation of Advertisers

Adspend around the world is set to see consistent growth over the years to 2015, reflecting a general improvement in the broader economy, according to latest forecasts from Warc.

Overall, adspend is predicted to increase by +5.2% in 2014, reaching $554.5bn at current prices for the year. This is a significant jump from 2013's growth rate of 3.2%, and is set to be reinforced by...

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