Rescue Mission (NYC, Goodwill, Atlantic City ): Emergency social media response strategy mobilizes support during Hurricane Sandy
Damaris Montalvo and Angela Baldwin
Campaign details
Brand owner: Rescue MissionsAgency: Russ ReidCountry: The United States
Executive summary
As an agency that specializes in disaster response for our non-profit clients, we know the critical importance of a social presence during a disaster – this is how we've seen a greater response in Haiti, Japan, Oklahoma and more recently the Philippines. It mobilizes people and incentivizes volunteerism, financial contributions and gifts in kind.
Non-profits rely on this kind of...