Evian: Baby&Me

This case study describes a global campaign by Evian, the bottled water company, that used a social video and a mobile app to promote its product.

Evian: Baby&Me

Gaelle Gicqueau and Charlotte Bals

Campaign details

Brand owner: DanoneAgency: BETCBrand: EvianCountry: Various

Executive summary

In 2009, the Evian Rollerbabies became the most viewed ad ever on YouTube (certified by the Guinness World Records). As people turned the Rollerbabies into a global success, Evian became an iconic digital brand. In 2013, the Evian babies were back.

On 19 April 2013, Evian launched its new campaign with three objectives:

  • Reconnect the youth platform that was now 15 years old with all of its international audiences.
  • Create a maximum amount...

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