Mumbai Indians: Social IPL team
Srikeit Tadepalli
Campaign details
Brand owner: Reliance Industries LimitedAgency: Ogilvy & MatherBrand: Mumbai IndiansCountry: India
Executive summary
Mumbai Indians has become one of the most loved and followed brands in India since the advent of the Indian Premier League. Inextricably linked with India's biggest sporting icon, Sachin Tendulkar, Mumbai Indians has garnered a massive and dedicated fanbase that is passionately in love with all things Mumbai Indians.
This fandom was expressed on social media, with Mumbai Indians being the most followed sports team in India at over 2.4...