Nestlé FITNESS: Tweeting Bra
Marily Argyri, Sophie Dufouleur and Michela Andrenacci
Campaign details
Brand owner: Cereal Partners WorldwideAgency: Ogilvy One Athens; Zenith Optimedia London; Twitter LondonBrand: Nestlé FITNESSCountry: Greece
Executive summary
We care deeply about women's health. That's why we do our best to develop the most nutritious and delicious breakfast to have a great start every day. All FITNESScereals are made with wholegrain wheat and enriched with vitamins and minerals essential for women's health like calcium, iron and folic acid. We also support and promote physical exercise, which is a fundamental...