Internet Explorer: Shovel - Dig into your social life
Ranjan Atreya
Campaign details
Brand owner: Microsoft IndiaAgency: Synapse Information Services (primary: concept, design, production and management); KRDS (development partner); Reprise Media (media buying); Hungama (digital services – social-media partner)Brand: Internet ExplorerCountry: India
Executive summary
Objective
Internet Explorer had a negative perception of being inferior to Chrome and Firefox. Even though Internet Explorer 10 was a leap ahead of its predecessors, the perception still remained that it was a slow and buggy browser that would either hang or slow your system down. We wanted...