ING Consumer Loans: #UptomyTweet - How a bank employs social media and TV to provide solid customer benefit
Safak Erkol
Campaign details
Brand owner: ING Bank TurkeyAgency: OMD Digital (strategy and execution); Publicis Yorum (creative); MediateamBrand: ING Consumer LoansCountry: Turkey
Executive summary
ING Bank Turkey is an ING Group enterprise, focusing on the retail-banking line of business since 2008. ING Bank Turkey has a banking vision parallel to Turkey's economic growth strategy. Within this scope, ING Bank Turkey aims to be Turkey's leading savings bank through promoting a 'smart money management' approach.
The...