Tourism New Zealand: How one Facebook post helped 'Make History'
Will Nichols, Hristos Varouhas and Candice Juniper
Campaign details
Brand owner: Tourism New ZealandAgency: Whybin/TBWA and Eleven PRBrand: Tourism New ZealandCountry: Australia
Executive summary
This case study describes Tourism New Zealand's campaign to encourage gay Australians to consider New Zealand as a wedding destination, and effectively build a new travel category for the brand. It gave a platform to promote New Zealand as the perfect destination for weddings and honeymoons, for anyone and everyone. After starting with a Facebook post, the campaign quickly...