Lynx: Brand Love Tracking - Tracking social behaviours as a measure of Brand Love
Mike Phillips
Campaign details
Brand owner: UnileverAgency: TMWBrand: LynxCountry: UK
Executive summary
With a sizeable, highly engaged user base established across its social channels by the start of 2013, a key challenge facing Team Lynx was how to take things to the next level, and how to use historical performance data to optimise the breadth and depth of future engagement with the user base. This case study describes how a bespoke framework for assessing the performance of social media...