Jaguar: Global social media strategy

This case study describes how the performance car manufacturer, Jaguar, activated its social media strategy in the UK and globally in order to improve the familiarity and appeal of the brand.

Jaguar: Global social media strategy

Jordan Stone and Steve Cobelli

Campaign details

Brand owner: Jaguar Land RoverAgency: We Are SocialBrand: Jaguar

Executive summary

This case study describes how the performance car manufacturer, Jaguar activated its social media strategy at a global level as well as in-market, in order to improve the familiarity and appeal of the brand and resonate with their primary audience: the 'Enlightened Entrepreneurs'. It examines in detail how the announcement of Jaguar's newest models was coordinated globally, as well as how two socially-led campaigns were executed: one by the global Jaguar team...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands