Jaguar: Global social media strategy
Jordan Stone and Steve Cobelli
Campaign details
Brand owner: Jaguar Land RoverAgency: We Are SocialBrand: Jaguar
Executive summary
This case study describes how the performance car manufacturer, Jaguar activated its social media strategy at a global level as well as in-market, in order to improve the familiarity and appeal of the brand and resonate with their primary audience: the 'Enlightened Entrepreneurs'. It examines in detail how the announcement of Jaguar's newest models was coordinated globally, as well as how two socially-led campaigns were executed: one by the global Jaguar team...