JCDecaux: Move over Andy Warhol it's time for our 15 square meters of fame!
Stacey Knight
Campaign details
Brand owner: JCDecaux DigitalAgency: JCDecauxBrand: JCDecauxCountry: UK
Executive summary
This case study is the story of how the world's largest out-of-home company, JCDecaux, set out to welcome as many as possible to the age of digital, out-of-home and leading the charge. But how best to engage with this new world? How best to grow revenues from non-conventional sources, and how best to delight, create and excite consumers, clients and agencies alike? Enter the JCDecaux UK...