Coca-Cola Foundation: Amwaj Farah (Ripples of Happiness)

This case study shows how the Coca-Cola Foundation created 'Ripples of Happiness' ('Amwaj Farah' in Arabic), the Middle East region's first collaborative, socially responsible community platform for the youth to do good for the sake of their community.

Coca-Cola Foundation: Amwaj Farah (Ripples of Happiness)

Tahaab Rais

Campaign details

Brand owner: Coca-Cola Middle EastAgency: FP7/DXB (part of McCann Worldgroup), Momentum MENA, and UM MENABrand: The Coca-Cola FoundationCountry: Middle East

Executive summary

This case study shows how the Coca-Cola Foundation created 'Ripples of Happiness' ('Amwaj Farah' in Arabic), the Middle East region's first collaborative, socially responsible community platform for the youth to do good for the sake of their community. It awakened and empowered teens, and showed them how to come together to understand and solve the challenges that their communities face,...

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