FRUTIPS: Juicy Moment
Kim Lam, Florence Wong, Yvonne Lau and Nick Hui
Campaign details
Brand owner: NestléAgency: ZenithOptimedia Hong Kong and Leo Burnett Hong KongBrand: FRUTIPSCountry: Hong Kong
Executive summary
This case study shows how Nestlé partnered with a popular boy band to cast FRUTIPS in a fresh light, and create fun, humorous experiences and content that could be shared by its target audience in Hong Kong. They set the scene for the launch of a new FRUTIPS product, which offered a 'Juicy Moment', through small-scale events and digital placements that were amplified...