FRUTIPS Juicy Moment

This case study shows how Nestle partnered with a popular boy band to cast confectionery brand FRUTIPS in a fresh light in Hong Kong.

FRUTIPS: Juicy Moment

Kim Lam, Florence Wong, Yvonne Lau and Nick Hui

Campaign details

Brand owner: NestléAgency: ZenithOptimedia Hong Kong and Leo Burnett Hong KongBrand: FRUTIPSCountry: Hong Kong

Executive summary

This case study shows how Nestlé partnered with a popular boy band to cast FRUTIPS in a fresh light, and create fun, humorous experiences and content that could be shared by its target audience in Hong Kong. They set the scene for the launch of a new FRUTIPS product, which offered a 'Juicy Moment', through small-scale events and digital placements that were amplified...

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