L'Oréal USA women in digital
Rachel Weiss
Campaign details
Brand owner: L'Oréal USAAgency: Bratskeir & CompanyBrand: L'Oréal USA Women in Digital
Executive summary
This is how L'Oréal launched the 'L'Oréal USA Women in Digital' initiative in 2012, to provide recognition, testing and recruitment opportunities to inspire and empower women working in technology, and to address the underrepresentation of women in digital technical fields. Their mission was to promote technology created by women, for women in the beauty industry.
During their inaugural year, L'Oréal USA Women in Digital created a best-in-class advisory board to serve as...