L'Oréal USA women in digital

This case study describes a campaign by L'Oreal, the personal care and cosmetics company, which sought to empower women working in US technology and digital roles, and address under-representation of women in this field.

L'Oréal USA women in digital

Rachel Weiss

Campaign details

Brand owner: L'Oréal USAAgency: Bratskeir & CompanyBrand: L'Oréal USA Women in Digital

Executive summary

This is how L'Oréal launched the 'L'Oréal USA Women in Digital' initiative in 2012, to provide recognition, testing and recruitment opportunities to inspire and empower women working in technology, and to address the underrepresentation of women in digital technical fields. Their mission was to promote technology created by women, for women in the beauty industry.

During their inaugural year, L'Oréal USA Women in Digital created a best-in-class advisory board to serve as...

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