Perfect Italiano: So social, it's perfect

This case study shows how Perfect Italiano cooking cheese, a challenger brand in Singapore owned by Fonterra, used social media to increase reach and engagement, and ultimately drive sales.

Perfect Italiano: So simple. It's perfect

Frederick Tong

Campaign details

Brand owner: Fonterra Brands SingaporeAgency: Tribal Worldwide SingaporeBrand: Perfect ItalianoCountry: Singapore

Executive summary

This case study shows how Perfect Italiano cooking cheese, a little-known brand wedged into a small, unfamiliar and stagnant food category in Singapore, needed to drive reach and engagement in order to lift uptake and sales, and do so on a shoestring. Sales and penetration growth targets were comfortably exceeded, with near-record volume sales in the first three months following the campaign.

These difficulties were compounded by the fact that...

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